The syllabus of IGNOU MCOM Books was developed by IGNOU’s specialist faculty in collaboration with a team of industry experts and experienced teachers from several institutions in response to the industry’s current needs, so that students can assist businesses in growing horizontally. IGNOU provides a distance M.Com programme in four concentrations: general M.Com, finance and taxation, business and corporate governance, and management accounting and marketing strategies.
The 12 Reasons You Need to Read IGNOU MCOM Books
Let me give you twelve reasons I think you should consider reading IGNOU MCOM Books.
1. Read it to learn about International Business Environment (IBO-1)
In IGNOU MCOM Books, you will learn about the following concept in book titled “IBO-1: International Business Environment”:
- Introduction to International Business Environment
- Theories of International Trade
- Balance of Payments
- Instruments of Trade Policy
- Globalization: An Overview
- International Investment
- Transnational Corporations
- Technology Transfer
- World Trade
- Multilateral Trading System
- Regional Economic Groupings
- International Commodity Agreement
- Multilateral Financial Institutions
- Legal Framework of Foreign Trade
- The Proper Law of the Contract or the Lex Causae
- Settlement of International Trade Disputes
- International Trade and Environment
- International Trade in Services
- International Business Ethics
- Electronic Commerce
2. Read it to learn about International Marketing Management (IBO-2)
In IGNOU MCOM Books, you will learn about the following concept in book titled “IBO-2: International Marketing Management”:
- International Marketing: Basic Concepts
- International Marketing Orientation and Involvement
- Analysing International Marketing Environment
- International Market Segmentation
- International Market Selection
- International Marketing Entry Decisions
- International Product Planning
- International Branding, Packaging and other Decisions
- International Pricing
- International Distribution and Promotion
- International Distribution
- International Marketing Communication
- International Advertising
- Personal Selling, Publicity and Sales Promotion
- IM Planning, Organizing and Control
- International Marketing of Services
- Emerging Trends and Issues in International Marketing
- Introduction to International Marketing Research
- Data Collection
- Data Analysis
3. Read it to learn about India’s Foreign Trade (IBO-3)
In IGNOU MCOM Books, you will learn about the following concept in book titled “IBO-3: India’s Foreign Trade”:
- India’s Foreign Trade
- India’s Balance of Payments
- India and World Trade
- Export Promotion In India
- Trade Policy
- Industrial and Investment Policy
- Export Processing Zones, Export Oriented Units and Export Houses
- Agricultural Products (Including Marine Products)
- Textiles and Garments
- Gems and Jewellery & Handicrafts
- Leather Products
- Electronics Commodities
- Engineering Goods
- Chemical Goods
- Services
- United States of America
- European Union and CIS Countries
- Japan
- ASEAN and SAARC
- West Asia
4. Read it to learn about Export Import Procedures and Documentation (IBO-4)
In IGNOU MCOM Books, you will learn about the following concept in book titled “IBO-4: Export Import Procedures and Documentation”:
- Export Import Trade : Regulatory Framework
- Export Sales Contract
- Export Import Documents : An Overview
- Electronic Data Interchange System
- Processing of An Export Order
- Terms of Payment
- Exchange Control Regulations and Facilities Concerning Export
- Exports Finance
- Export Credit Insurance
- Import Finance
- Preparing for Shipment
- Shipment of Export Cargo
- Cargo Insurance
- Customs Clearance of Import Cargo
- Institutional Set-Up for Export Promotion in India
- Export Assistance in India
- Procedure for Claiming Export Assistance
5. Read it to learn about International Marketing Logistics (IBO-5)
In IGNOU MCOM Books, you will learn about the following concept in book titled “IBO-5: International Marketing Logistics”:
- Introduction to Marketing Logistics System
- International Marketing Strategies and Logistics
- Inland Transport in Overseas Trade Logistics
- Warehousing
- Inventory Management and Order Handling
- Air Transport
- Ocean Transport
- Multi-Modalisation
- World Seaborne Trade and World Shipping
- Indian Shipping
- Liner Freighting Practices
- Tramp Chartering Practices
- Legal Aspects of Carriage of Goods
- Port System
- Maritime Frauds and Unethical Practices
- Institutional Arrangements for Resolving Shippers’ Problems
6. Read it to learn about International Business Finance (IBO-6)
In IGNOU MCOM Books, you will learn about the following concept in book titled “IBO-6: International Business Finance”:
- International Monetary Agreements and Institutions
- International Financial Markets
- International Banking
- International Transactions and Balance of Payments
- Foreign Exchange Markets
- Determination and Forecasting of Exchange Rates
- Currency Risk Management
- Measuring and Managing transaction Exposure
- Measuring and Managing Translation and Economic Exposure
- Corporate Strategy and Foreign Direct Investments
- International Project Appraisal
- Cost of Capital for Foreign Investments
- Political Risk and Tax Aspects
- Financing International Operations
- Designing Global Capital Structure
- International Cash Management
- Foreign Trade Financing
- Project Export Financing
7. Read it to learn about Organisation Theory and Behaviour (MCO-1)
In IGNOU MCOM Books, you will learn about the following concept in book titled “MCO-1 Organisation Theory and Behaviour”:
- Introduction to Organisation
- Organisation Theory
- Organisation Structure and Effectiveness
- Overview of OB
- Individual Behaviour and Learning
- Perception
- Attitudes and Values
- Personality and Emotions
- Stress Management
- Motivation
- Job Design and Job Satisfaction
- Group Behaviour
- Group Formation and Structure
- Communication
- Conflict Management
- Team Building and Leadership
- Power and Politics
- Organisational Culture and Climate
- Organisational Change
- Organisational Development
- Emerging Trends in OB
8. Read it to learn about Research Methodology and Statistical Analysis (MCO-3)
In IGNOU MCOM Books, you will learn about the following concept in book titled “MCO-3 Research Methodology and Statistical Analysis”:
- Introduction to Business Research
- Research Plan
- Collection of Data
- Sampling
- Measurement and Scaling Techniques
- Processing of Data
- Diagrammatic and Graphic Presentation
- Statistical Derivatives and Measures of Central Tendency
- Measures of Variation and Skewness
- Correlation and Simple Regression
- Time Series Analysis
- Index Numbers
- Probability and Probability Rules
- Probability distributions
- Tests of Hypothesis
- Chi-Square Test
- Interpretation of Statistical Data
- Report Writing
9. Read it to learn about Business Environment (MCO-4)
In IGNOU MCOM Books, you will learn about the following concept in book titled “MCO-4 Business Environment”:
- Dimensions of Business Environment
- Socio-Cultural Environment
- Social Responsibilities of Business
- Political Environment
- Regulatory Policies and Framework
- Corporate Laws
- Labour Legislation
- Regulations Of Financial Markets
- Financial Markets
- Capital Market
- Regulation of Capital Market
- Investors’ Protection and Corporate Governance
- Structure of Indian Economy
- Economic Planning
- Economic Policies
- Small Scale Industries
- Economic Reforms
- Balance of Payment and Exim Policy
- Globalisation and WTO
- Foreign Investment and Collaborations
- Technological Environment
10. Read it to learn about Business Environment (MCO-5)
In IGNOU MCOM Books, you will learn about the following concept in book titled “MCO-5 Accounting for Managerial Decisions”:
- Accounting : An Overview
- Basic Cost Concepts
- Financial Statements
- Understanding Financial Statements
- Techniques of Financial Analysis
- Statements of Changes in Financial Position
- Cash Flow Analysis
- Basic Concepts of Budgeting
- Preparation and Review of Budgets
- Approaches to Budgeting
- Basic Concepts of Budgeting
- Variance Analysis
- Responsibility Accounting
- Marginal Costing
- Break Even Analysis
- Relevant Costs for Design Making
- Reporting to Management
- Recent Developments in Accounting
11. Read it to learn about Marketing Management (MCO-6)
In IGNOU MCOM Books, you will learn about the following concept in book titled “MCO-6 Marketing Management”:
- Introduction to Marketing
- Marketing Environment
- Marketing Information and Research
- Buyer Behaviour
- Markets and Market Segmentation
- Market Targeting and Positioning
- Product Concepts and Classification
- Product Development and Product Life Cycle
- Branding, Packaging and Servicing
- Objectives and Methods of Pricing
- Price Adjustment Strategies
- Regulation of Prices
- Distribution Channels
- Marketing Intermediaries
- Distribution Logistics
- Marketing Communication
- Personal Selling and Sales Promotion
- Advertising and Publicity
- Emerging Issues in Marketing
12. Read it to learn about Financial Management (MCO-7)
In IGNOU MCOM Books, you will learn about the following concept in book titled “MCO-7 Financial Management”:
- Financial Management : An Overview
- Time Value of Money
- Valuation of Securities
- Risk and Return
- Cost of Capital
- Capital Budgeting
- Sources of Long Term Finance
- Capital Market
- Lease Financing
- Project Financing
- International Business Finance
- Leverages
- Capital Structure Decision
- Dividend Policy Decision
- Management Of Working Capital
- Working Capital
- Cash Management
- Inventory Management
- Receivables Management
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